Marketing Strategy & Social Media Development

We build practical, data-informed marketing strategies and social content plans that strengthen brand presence, increase visibility, and support customer acquisition. Our approach focuses on positioning, messaging clarity, content structure, and channel execution that aligns with organizational goals and available capacity.

Includes:

• Brand voice and messaging framework

• Target audience segmentation and needs assessment

• Marketing plan outline tied to goals, budget, and timelines

• Content calendar and posting structure

• Platform selection and optimization (LinkedIn, Facebook, Instagram, etc.)

• Lead generation pathways and conversion strategy

• Messaging refinement for social posts, campaigns, & newsletters

• Basic analytics review and performance recommendations

• Visual brand consistency guidance

Outcome:

You receive a marketing approach that is realistic, strategic, and executable — including direction on how to communicate value, strengthen audience engagement, and increase visibility without overwhelming internal resources.

Hourly Rate: $75/hr
A minimum of four (4) billable hours ($300) is required to initiate services. All time, including the initial four hours and any additional work thereafter, is tracked and invoiced in 0.15-hour (9-minute) increments at $75/hr.